February was a month of great activity with regard to signing new sponsorship agreements and various rights. The industry of football is still in full recovery, with particular reference to renewing and signing contracts with FIFA and UEFA in order the next big event selections.
[1] UEFA | ARD and ZDF - The two public television channels secured the rights to broadcast the games of Euro 2012 in Poland and Ukraine. The total business reached 120 million Euros.
[2] AC Milan | Emirates Airline - The airline Emirates will be the new sponsor on the shirts of AC Milan during the next 4 years. The total contract value is 60 million, about 15 million euros per season.
[3] Premier League | BBC TalkSport, Absolute Radio - The Premier League sold the rights to their radio sets of seasons 2010/11 and 2012/13 by 45 million, about 15 million euros per one of the 3 seasons.
[4] FC Zurich - The Swiss club has acquired land for 34 million Euros, with a view to build the new stadium. The new stadium will have capacity for 20,000 people and an estimated cost between 70 and 80 million Euros.
[5] FIFA | Yingli Green Energy - The energy company will sponsor the FIFA Word Cup in South Africa FIFA Under the agreement will receive 30 million Euros.
[6] FIFA | Continental AG - The German car tires will be an official automotive partner of FIFA World Cup 2014 in Brazil. For sponsorship contract FIFA will receive approximately 30 million Euros.
[7] Philadelphia Union | PPL EnergyPlus - A power company has acquired the naming rights to the stadium's new team in Major Legue Soccer. The stadium will be called PPL Park for the next 11 years in exchange for 14.7 million euros, about 1.3 million euros year.
[8] UEFA | Coca-Cola - The soft drink company has renewed its partnership with UEFA by 2017. The new contract with a duration of 7 years has a total of 12.8 million, about 1.8 million euros per season.
[9] FIFA and UEFA | NTV - The rights to the qualifying criteria of Turkey to the Euro 2012 and World Cup 2014 group were acquired by Dogus Media Group. The agreement will last for 3 years for which they were paid 8.8 million euros, about 2.9 million Euros per year.
[10] Celtic and Rangers | Tennent's Lager - The two biggest clubs in Scotland have a new sponsor on the shirts. The contract is the same for both clubs, with the last 3 seasons, a total of 10 million, about 3.3 million euros per season for each.
[11] FC Sochaux | Peugeot - French car manufacturer will be the new sponsor of the jerseys of French. The contract has a duration of 18 months, by which the club will receive 4.4 million euros, about 2.9 million euros year.
[12] FC Basel | Novartis - A pharmaceutical company will be the new sponsor on the shirts of FC Basel, during the next 3 years. The total value of the agreement is 5.5 million, about 1.8 million Euros annually.
[13] FC Energie Cottbus | Umbro - A subsidiary of Nike will be the new supplier of equipment of the German club. The contract lasts for 4 seasons in a total of 4.4 million, about 1.1 million Euros per year.
[14] Burnley FC | Fun88 - The English club has signed a new sponsorship deal for their jerseys with the last of bookmakers to join the Premier League, Fun88. The contract will run for 2 years for which the club will receive 3.6 million euros, about 1.8 million euros per season.
[15] SPL | Irn-Bru - The Scottish Premier League has renewed sponsorship contract with the company Irn-Bru. The new contract with a duration of 3 years has a total of 3.4 million, about 1.1 million euros per season.
Essay source: www.futebolfinance.com
Picture source: google image
This essay is under the category of Television Rights of www.futebolfinance.com, opening a window for us to see the magnificent money feast in the soccer industry. As we know, television rights, business sponsorships and tickets sales have been the three most important revenue sources for soccer clubs, premier leagues and world cups. Among these three sources, television rights and business sponsorships are especially generating huge incomes secured with contracts of more than one year duration. Shown in the above essay, these rights and sponsorship related contracts vary from several million Euros to several hundred million Euros. This makes us easy to understand how those rich soccer clubs can afford to attract super football stars by compensation of astronomical figures.
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